Create a new brand identity for Bite Beauty to reach out to different age ranges of people about high-performing, natural lip products, which are made with non-toxic and sustainable ingredients.


Lipstick is a very common makeup item for women in daily life. Even though we put it on our lips every day, it is not something we eat. Bite Beauty is a brand which makes non-toxic and high-performing lip products. For this project, I showed it as an edible lip product brand through different mouths biting different foods. Also, I used very rich and bold colors to show it not only as a non-toxic lipstick, but a vibrant lip product.