For this project, we should create our own shopping mall. Its name is Magpie. Magpie is an upscale store that values and embraces each consumer's distinct lifestyle, embodying its warmth and connections throughout its line of products. This is an identity design and packaging design project.


Magpie is a group project. We built up our store in 6 categories. 3 of them are store brands and 3 of them are stand-alone brands. We needed to make all store brands look consistent, but still different from each other.We designed all the packaging around our attributes to make them look cohesive. We also gave different categories different design elements to separate them from each other and express their unique personality.