OBJECTIVE

Create a new series of packages for Promise wine to get more new clients. Promise wine makes world class artisan wines from amazing American vineyards in California. 

APPROACH

Promise wine was only sold online, and now they want to get more customers in the retail markets. They need to change their simple, clean packages to become more attractive and stand out from other wine packaging.I tried to accomplish this through the use of color, such as very rich and bright tones. I used close-ups of the details of roses to show the company's background story of the love between the husband and wife who own the winery. Also, I used different colors to separate different wine categories. I used all these elements to give it a more passionate visual language.