OBJECTIVE

Help Benjamin Moore get more environmentally conscious clients. Benjamin Moore supplies the highest-quality paints and finishes in the industry, while delivering them directly to their customers through a nationwide network. This is a redesign of the company’s packages and a promotional campaign.

APPROACH

Most paint companies supply non-toxic paint, but non-toxic is still different from eco-friendly. For this project, Benjamin Moore wants to get more environmentally aware clients, especially people who like to paint by themselves. I tried to get the customers’ attention through the use of nature photography. I used recyclable materials for the packaging. Also, I used very rich and bold colors to show it as not only an eco friendly paint, but a vibrant paint.