OBJECTIVE

Create a new series of tea packages for Tazo to attract more young female clients. Tazo supplies tea products with the freshest pure tea while meeting the needs of customers and promoting the selected tea products. This is a redesign of the company’s packages and a promotional campaign.

APPROACH

Even though most people know tea is a very healthy drink, they always think tea is only for old people and Asians. For this project, Tazo wants to get more young people drinking their tea, especially young women. I tried to do this through choosing the colors used for macaron cookies. I used lace patterns to give the tea a more girlish feeling. Also, I tried to point out that Tazo only uses pure tea by building up these lace patterns with outlines of different tea materials.